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The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Manuel Garcia, Robert Ruiz, Esther Franklin
Company: Nielsen
June 15, 2015
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Citation

Garcia, Ruiz and Franklin (2015a, June 15). The bilingual brain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bilingual-brain